Punto

A loyalty program platform with a progressive mobile app and business dashboard aimed at increasing customer retention for Cebuano businesses. Customers scan receipts for rewards, employees verify transactions securely, and business owners access insights into customer behavior and program effectiveness.

Roles

UX/UI Designer

• Designed mobile and web interfaces for customers, employees, and business owners
• Created user flows for receipt scanning, reward claiming, and analytics access
• Collaborated with stakeholders to define app flow, clarify requirements, and refine user interactions
• Handed off designs with clear specifications for developers

Technical Highlights

• Applied human-centered design principles to build intuitive experiences
• Structured wireframes and prototypes using Figma
• Designed multi-role interfaces with different access needs and flows